Violation of Competition Law by Advertising with Strikethrough Prices

Advertising with discounts and strike-through prices violates competition law, according to a ruling by the Munich Regional Court on October 10, 2022, if no suitable reference value is provided. Competition law aims to ensure fair competition and prevent the misleading of consumers, among other things. Offers and discounts are popular methods to interest customers in […]

A Footnote Cannot Correct Misleading Eye-Catching Advertising

An objectively false headline advertisement cannot be corrected by a footnote. This was decided by the Nuremberg Higher Regional Court in a ruling on August 16, 2022 (Case No. 3 U 747/22). Advertising should of course be as striking as possible and catch the consumer’s eye. However, competition law imposes limits on headline advertising, which […]