Violation of Competition Law Due to Advertising with Strikethrough Prices

Advertising with discounts and strike-through prices violates competition law according to a ruling by the Munich Regional Court on 10/10/2022 if no appropriate reference value is provided. Competition law is intended to ensure fair competition and, among other things, to prevent consumer deception. Offers and discounts are a popular means of attracting customers to products. […]

A Footnote Cannot Correct Misleading Eye-Catching Advertising

An objectively false eye-catching advertisement cannot be corrected by a footnote. This was decided by the OLG Nuremberg in a ruling dated August 16, 2022 (Case No. 3 U 747/22). Advertisements should naturally be as attention-grabbing as possible and catch the consumer’s eye. However, competition law sets limits on such eye-catching advertising that is further […]