Legal Lexicon

Marketingrecht

Sponsor

A sponsor provides financial or material support to projects, associations, or events. Learn more about their role and impact in the article!

Placement

Placement refers to the targeted placement of products or advertising in media. Learn more about techniques and effects – discover it now in the article!

Greenwashing

Greenwashing refers to PR strategies that merely pretend to demonstrate environmental awareness. Learn more about how you can identify genuine sustainability!

Sales Promotion

Sales promotion increases sales through targeted measures. Discover how companies effectively acquire and retain customers! Learn more now!